When you have a website, you want it to be read, or at least I do. I don't want to put time, money, and effort into something that ends up on the back side of the search engines. I want my websites to be found. This is SEO (Search Engine Optimization) comes into play. In our recent SEO article, we spoke about on site SEO, which teaches how to optimize your website for better results when search engines scan your site. The next foundation building block to successful SEO is off site SEO, link building and quality backlinks.
How Do I Build Backlinks & My External SEO?
When people normally search from something online, they normally turn to the BIG 3: Google, Yahoo!, & Bing (Learn how to submit your website to search engines here). Each has a specific market. Though I don't have exact demographics, I have worked with people long enough to have a feel of how is on what search engine. From my observation, the search appeal in the following ways:
After you have completed your on site SEO, and have submitted your website to the major search engines, it's time to build back links via online directories. For this, you will need an SEO optimized title for your website, a list of 20 keywords, an SEO optimized website description, and your actual website url. In many of these sites, you can add your link for free with no link back to them, free with a link back (which makes for faster indexing), or a paid link which makes for even faster indexing. I personally just do the free link with NO link back, and it takes a couple months to get indexed. That's fine for me, since I do SEO on a shoestring budget.
Last, but not least is article submission. This is the most time consuming and mind numbing this I do, it yields great results, so it's worth it to me. What I do is write a 300-500 word article that would apply to my target niche or market. I make to to insert my keyword/keyphrase no more than 10 times in a 500 word article so I don't get penalized for keyword stuffing. I think submit it to an article directory.
This helps people I make sure to write actual content that has value to the reader. Also, with that valuable content comes valuable keywords. Combine that with a link back to my site in an anchor text on a high Page Ranking and you will get noticed in search engines pretty quick, well...faster then the online directories. You might wonder if those directories are worth it. Yes, they are! When those links get indexed, as well as your keyword optimized articles, you will start popping up in search engines for your targeted keywords/keyphrases, as we as long tail keywords.
Here is a list of great places to submit articles:
These sites have HIGH Page Rank, and to get in them with optimized keywords/keyphrases will help your backlink building a LOT! Just make sure that you don't submit the same article all over the place. Google penalizes a site for duplicate content. So mix it up, but target the your niche or market with well researched keywords and keyphrases.